Saturday, May 9, 2015
Top iOS apps rake in 90 000 per day on average in app purchases dominate sales
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Those amounts are up by $3 million and $8.5 million, respectively, from their places one year ago.
In a bid to increase distribution, developers appear to have begun to turn away from the traditional practice of charging for apps up front in favor of a new model that offers basic functionality for free, with paid upgrades driven by in-app purchases. This model, nicknamed "freemium," was represented in 77 percent of the apps for sale in the U.S. App Store in January — November saw that number spike to 92 percent, the data indicates.
In addition, the report shows a slight closing of the still-immense gap in overall revenue distribution between Apples App Store and Androids Google Play store.
Apple commanded 70 percent of the revenues from mobile app marketplaces in June, compared to just 30 percent for Google. Google has chipped away at Apples lead in the interim, taking about 1 point per month from the iPhone maker, to finish November with a more narrow 37 percent to 63 percent split.
Data source: via AppleInsider (By Shane Cole)
