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Google�s latest effort against the web spam is its Penguin update. This update has seen 3% of online searches effected and punished by over optimisation or spammy links. 3% may not seem like a lot but when you consider the billions of websites that are out there it becomes a significant number. If your website has been hit by this update then you may be losing a lot of business and be in a state of general panic. If you are in this situation then fear not as here are some ways that your website can recover and start to rank highly again.

If you find that your site�s rankings have significantly dropped then it is more than likely that you have links coming into to your site from low quality and or irrelevant websites. This is often the result of link building strategies that were popular a few years ago. These strategies focused on building the biggest amount of links possible without caring about the quality of the sites linking to you or their relevance to your website. You will need to manually request that each bad link to your site be removed by the owner of that site.

One of the major things to be punished by this latest Google update is the over optimisation of anchor text. So if you have been linking back to your website using the same anchor text time and time again then there is a good chance that your rankings for that key word or phrase will have fallen. You need to mix up your anchor text a bit and even include some generic links such as �click here� so that your backlinks are as natural as possible.

As I have already touched on it is important that your website and linking system is as natural as possible. This is Google�s overall aim and the reason that they make updates such as Penguin in the first place. They don�t want to stop SEO but they want to stop people and websites gaining an unfair advantage by over optimising and exploiting the system. If you want to guarantee the safety and high rankings of your site then anatural linking strategy through social media and high quality content is the only way forward.

Okay don�t completely forget Google as you still need to operate within their rules and guidelines but too many website owners are constantly trying to keep up with Google and they forget the real reason they have a website. The most important people on any website owner�s mind should be the user of their site. They are the people who will actually spend time on your site, use your service and or buy your products so you should be concentrating on making your site as user friendly as possible. If you try to make your site as entertaining, informative and easy to use as it can be then Google will appreciate it and you may just find that by not focusing on pleasing Google so much you will actually please them more.

So if your website is down in the Google dumps then there are a few things you can do to claw your way back up but just remember that spammy tactics will no longer cut it with Google so make sure you are focused on making the best possible website for your users from now on.

Sally Persnap is a business owner who recently lost a lot of business due to her website being punished by the Penguin update. She then hired a SEO Armagh company to help her recover and she is now ranking highly again but this time in a natural way.

I know many of you�d desperately want to read this post as Google is now very strict with its Adsense account approval polices, especially for those living in Pakistan.

We know that all professional bloggers are very serious about their blogging and hence they will not get involved in any activity which is against Google Adsense Terms and Conditions. Then why Google is banning Adsense accounts of professional bloggers in third world countries like Pakistan?

Well there is a reason, that has been repeatedly discussed on this website, which is mainly the misuse of Adsense accounts in Pakistan by spammers. They create Google Adsense account via third party websites and upon approval sell these accounts to non professional bloggers, who than put ads on their spammy blogs. Sorry to say but this is not the way to earn money from Google Adsense.

Buying and selling of Google Adsense accounts is not the only misuse in Pakistan. Just pickup the newspaper and look at Classified Ads to see the number of ads related to Google Adsense. All these spammers are trapping innocent people claiming that they will tell a way through which one can easily earn 25,000 to 30,000 Rupees per month. When you contact them and ask them what is the way of earning this much money online, and guess what there answer would be �Google Adsense�.

There are hundreds if not thousands of Groups working in Pakistan, which are misleading people saying that Google Adsense is a easy way to earn money on internet.

Here�s how they trap innocent people:

Almost every trainer/fake teacher creates free blogs on blogger.com and redirect it to free domain name services like Dot.tk or Co.cc. They pick articles from article directories like Ezinearticles.com or Goarticles.com and post 5 to 10 articles on each blog. Now such a blog won�t get adsense approval, hence they get these accounts through third party website like FLixya and Docstoc. After that they put ads on these crappy blogs and show them to innocent people and charge them thousands of rupees.

One more thing I would like to add before I tell you the 10 killer Tips to get your Google Adsense account approved in Pakistan. After creating these blogs they create groups of different peoples in different cities and assign them tasks, such as visiting these websites regularly to generate impressions. Also they ask users to cross-click on Google Ads of other members to earn money.

This whole situation is really terrifying and if it continues Google will surly ban Pakistan. So we must condemn these activities and must educate our people that this is not the way to earn money from Google Adsense.

Below are the few tips through which everybody can get Google Adsense account, which is of course illegal.

1. Buy your own Top level domain and a reputable webhosting service, examples are Godaddy or Hostgator. If you�ll buy cheap webhosting from an ordinary webhost, initially Google might accept your application but after some time when your site traffic increases Google will surly ban your Adsense account because of the slow server speed.

2. Second and most important thing now a days specially after Google Panda Update is choosing a theme or template for your site. Its better to buy premium theme rather than free themes because of SEO optimization and other rich features. This way you can tell Google that you are serious about your blogging profession and you are not a spammer.

3. Some of you might not agree with me but try to use blogger as your blogging platform and avoid WordPress. After Google banned thousands of Pakistani bloggers Adsense accounts i have manually checked nearly 100 blogs and believe me or not more than 90% blogs were on WordPress and very few Top level Domain blogger blogs were banned by Google (as we all know blogger is owned by Google so you can understand).

4. Register your domain on your own name and address and provide same name and address when you apply for Adsense account. Its better to provide working Telephone number, full address including postal code as well.

5. Wait for at-least 6 months before applying for Google Adsense. Yes I know this is the most painful step and you don�t want to wait this long but friends we are not alone in this case. China and India are also with us and Google is not accepting applications from these countries before 6 months.

6. First 6 months of your blog wants real effort and hard work. Write as much quality and unique content as you can. This will surly leave a good impression on Adsense team and no doubt they want to partnership with you.

7. Make sure you blog has neat and clean design and easy to find navigation system. Recently Google has banned many Pakistani bloggers account saying that your blog is not providing user experience.

8. Never apply for Google Adsense if your blog has less content and is not optimized according to Google terms and Conditions. Make sure your blog has Privacy policy, Copyright Policy, Disclaimer, About Us and Contact Us pages before applying for Adsense.

9. Never try to create Adsense account via third party websites like Flixya or Docstoc. If you create account from these websites and put ads onto your blog than you are wasting your blog. In future Google will surly catch you and will ban your account.

10. Make sure that your blog has at-least 300 unique visitors per day before applying for Adsense. If you blog�s traffic�s main source is Facebook than there are little chances that Google will accept your application. Try to optimize your blog so that it gets natural traffic from search engines rather than social networking websites.

Hope it helps.