Friday, June 12, 2015
Apple Patent Hints At iPhones That Can Flip Themselves During A Fall To Protect Vulnerable Areas
You don’t know the true meaning of pain until you’ve dropped your shiny new iPhone on a hard surface. If you’re lucky, it will land on its back and your case will protect it, but if you’re not, it’ll land flat on its face and you’ll need a new display. But what if there was a way of ensuring it landed on its back every time?
A new Apple patent that covers a “Protective Mechanism for an Electronic Device” describes how future iPhones and other mobile devices could have built-in motors that automatically flip them over in mid-air after they’ve been dropped to protect vulnerable areas.
Here’s how it would work: Inside your iPhone there would be a special motor that was in communication with the processor. When your iPhone’s sensors detect that the device has been dropped, the sensors tell the processor which quickly determines the orientation of your device.
It can then trigger the motor “to alter the angular momentum of the device during the free fall to change the orientation of the device towards the orientation that would avoid impact at the vulnerable area.”
Apple describes a number of ways a device could be protected during a fall, and one of its more interesting ideas includes a fan or jet propulsion system that could change “slow or stop the impact of the device with a surface.” Think jets of air that would cause your iPhone to hover above the ground when you drop it.
It seems more likely, however, that Apple would employ a special motor that could flip the device onto a “safe zone” during free-fall. So, providing there is enough distance between the device and the hard surface when you drop it, and therefore plenty of time, your iPhone could ensure it always lands on its back to protect its display and other components.
With display manufacturers working on “unbreakable” panels, we may never need technology like this — in just a few years, our smartphones could be significantly more robust and less likely to break after a fall. But while we continue to use devices made of fragile glass and plastics, this kind of system could save a lot of smartphones from expensive repairs.
Data source: via CultofMac (By Killian Bell)
Origine source: FreshPatents
Thursday, June 11, 2015
Heres What Happened When 17 Ordinary People Met Steve Jobs
Everyone "knows" Steve Jobs, or thinks they do, in the sense that we saw him do those legendary on-stage product launches of the iPhone and the iPad. But what was Jobs like when he was off stage, when he wasnt changing history with Steve Wozniak, Bill Gates, Jony Ive and Tim Cook?
Theres an amazing thread on Quora, the question-and-answer site, for people to tell stories of the times they "randomly" met Steve Jobs.
Weve edited a few — there are many more on the thread, go look! — and excerpted them here.
This person told Jobs he would "ruin" Apple.
Michell Smith tells this story: Prior to his return to Apple, it was obvious that the company was in trouble. Larry Ellison had floated the idea of a hostile takeover of the company, but it seemed to some of us Apple watchers that then-CEO Gil Amelios turnaround plan might work.
I wrote an impassioned email to Steve at Pixar, pleading with him to find something else to do with his time. "Please," I implored him, "dont come back to Apple, youll ruin it."
… And then he wrote the words Ill never forget:
"You may be right. But if I succeed, remember to look in the mirror and call yourself an asshole for me."
Michell Smith tells this story: Prior to his return to Apple, it was obvious that the company was in trouble. Larry Ellison had floated the idea of a hostile takeover of the company, but it seemed to some of us Apple watchers that then-CEO Gil Amelios turnaround plan might work.
I wrote an impassioned email to Steve at Pixar, pleading with him to find something else to do with his time. "Please," I implored him, "dont come back to Apple, youll ruin it."
… And then he wrote the words Ill never forget:
"You may be right. But if I succeed, remember to look in the mirror and call yourself an asshole for me."
A childhood friend of Jobs pretended he didnt recognize him.
Jack Heringer was a childhood friend of Jobs from early 1960s, but they parted company when they went to different middle schools. Then, in 1976, they met in a store: He showed up, recognized me and called me over. "Arent you Jack Heringer from grammar school?" he asked. And, in that millisecond, my lifes single most regretful experience occurred. I replied, " Yes thats me...and WHO ARE YOU?" I pretended I didnt remember him at all.
I have been kicking myself forever since!!!!!!!!!
Jobs met this woman who was smoking at dinner and did not like it one bit.
William Matthies and five others had dinner with Jobs in the early 1980s in New York: Dinner was over and while we waited for desert, Ann lit up a cigarette (remember this was the early 80s in NYC), holding it away and blowing smoke away from the rest of us at the table. Steve, who was seated next to Ann, gave no indication that this bothered him. He simply went on talking animatedly as he had all dinner.
At one point Ann put her lit cigarette in an ashtray the opposite side of Steve. He never looked at it but must have seen her put it down because without so much as a glance toward her or the cigarette, without breaking from whatever topic he was currently holding forth on at that moment, he reached across her,picked the cigarette up from the ashtray, and dropped it in her half full water glass.
I can still see the stunned looks on everyones face except Steve who continued to educate the rest of us on...I have no idea.
The day Jobs argued at the checkout at Whole Foods
Roy Pereira bumped into Jobs while doing the groceries: I bumped into Steve at the Palo Alto Whole Foods near both of our homes. He was in front of me in line paying for his groceries. It was the express checkout and he was wearing his traditional black turtle-neck. This was back in the early 2000s.
Here was a very wealthy, smart guy arguing with the cashier about what the correct change was for his purchase. He was demanding that he got another quarter ($0.25) for his change. This discussion went on for several minutes and held up the line so much that everyone behind him (including us) were getting annoyed.
The time Jobs got excited by Excel in 1985.
Randall Edwards met Jobs at an IT conference: I had to get back to work so I headed out of the hotel into a nearby hotel where my car was parked. I pressed the button for the elevator, the doors opened and there was ... Steve Jobs!
I told him how much I enjoyed his presentation and shook his hand. He asked me what I did and I told him I was an IT Consultant. He told me about this amazing software that Microsoft was working on called "Excel". It is going to be phenomenal and that I should check it out. I told him I would.
"Boy, what a dick," I remember thinking, but ...
In the mid-1990s, after Jobs was kicked out of Apple and went to work at NeXT, Ramin Firoozye got a meeting with Jobs: He walked in 1/2 hour late, put his feet up on the table and asked me what I had. I introduced myself and mentioned that a couple of the engineers were ex-Apple people. ...
For the next half an hour he went on to rant pretty much non-stop... about the arrogance of Apple (!!!), the quality of their products, and anything unsavory you could think of. There were a lot of you Apple people in there. I tried to break in and mention that we werent really related to Apple (except the demo was running on a Mac Powerbook) but there was no stopping him.
"Boy, what a dick," I remember thinking. It went on and on.
… Then he comes back in. I was sitting down. He gets in front of the whiteboard and starts drawing notes. For the next I-dont-know-how-long he mapped out precisely how the product could be rolled out, the strategy for taking it to market, how it should be positioned, what other parts would be needed to fill in the gaps, all the way down to the features that should be taken out or added. It was the most amazing, useful, spot-on, and entertaining display of product management erudition Id ever seen. He completely understood the product, the space, and what it could be used for.
The day Jobs visited a rival electronics store across the street from Apple in 2007
Mark Young remembers Jobs appearance at the Helio store in 2007, located in Palo Alto across street from the Apple Store. Jobs had poked his head in once and the store staff did not recognize him: Two weeks later, the same manager was inside the store giving a demo of the amazing Helio smartphone to some prospective customers when he was interrupted by someone at the door. It was the same guy in the black turtleneck and blue jeans. “You guys STILL just dont get it, do you???” the guy said in an elevated voice from the entrance of the store. Then before the manager could respond, the guy was gone again.
The manager was visibly annoyed and said to his customers “Who is this guy and who the hell does he think he is???”
“Thats the founder of Apple,” replied the customers.
This guys car broke down outside Jobs house.
Tim Smith knew his car was in front of the Jobs family house but tried to play it cool: So Steve comes out. ... so Jobs actually sits down in the Alpine and tries to crank it – with his kid sitting behind him. To no avail.
... The car didn’t start. ... Steve said something like “piece of shit” as he got out, and walked back into the house. Classic Steve – he was right.
Jobs used this guys fan mail in an iPad product demo.
Chaitanya Pandit wrote jobs an email: I went home and before going to bed wrote a short email to Steve about how an iPad got a girl interested in me and almost forgot about it until. ... Days later, it was his WWDC keynote and I was following a few live blogs that night as I always do (I was GMT +5:30), then suddenly I saw something that was very familiar, it was my email that Steve displayed on the huge screen behind him. He said “It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!.” “So there’s proof.”
This guy got a customer service phone call from Jobs when his computer was broke.
Matt McCoy couldnt get any joy out of Apple customer service when his MacBook wouldnt work properly, so he randomly emailed Jobs: The next day I got a call from Palo Alto.
Me: "Hello?"
Caller: "Hey Matt. This is Steve Jobs. I just wanted to let you know that I got your email and we are going to do everything we can to recover your missing hard drive.
Me: "Whoa... thank you!"
Caller: "Im going to pass you on to my assistant, and hes going to take care of you from here. Well get you taken care of. Hold."
Then the call was transferred to a guy named "Tim". Im still not sure what Tims last name was... is it even possible that it was Tim Cook? I dont know what Tims history is at Apple.
The day Jobs ate unrecognized at an Indian restaurant.
Anurag Wadehra was at the restaurant: So, it was with great amusement, we watched Steve raise his hand several times to attract the attention of the waiter, who summarily ignored him. As the only white guy in the restaurant, we thought he would be instantly recognized and served with special attention. Instead, he had the worst table in the house. A bored waiter passed plastic menu cards at his family without giving a second glance. Eventually, he did get served with the mass efficiency of an overworked staff. And, no one bothered him during his dinner either.
My wife and I observed in awe as Steve and his family enjoyed a quiet meal in the riotous, inexpensive place in the heart of Silicon Valley. It dawned on us that no one in the restaurant had recognized Steve in his low key attire and a stubble. At the end, when no one came to his table to present the check, Steve rose up, dropped a few cash notes on the table and walked out, as the server wiped his table.
Just then, the manager walked by, and I asked him, "Did you know that was Steve Jobs?". He smiled and gave me the Indian head shake - a cross between yes and no. To this day, I dont know what he meant.
The day Jobs met a recruiter for Sun Microsystems.
Bill Lee: In 1988, I was self-employed as a recruiter and had referred a number of candidates to Steve at NeXT Computer, which he subsequently hired. I had also worked at Sun Microsystems as a contract recruiter. In September of that year, Steve invited me to his offices on Deer Creek Road in Palo Alto for an informal interview. He was 45 minutes late. As soon as Steve led me into his office and closed the door, he turned and said, "You recruited for Sun and Sun hires shitty people."
"Well," I retorted, "You hired the ones Sun didnt want."
At that point, Steve cracked a big smile and exclaimed, "Touché!"
This man discovered Jobs was on email as early as 1989.
Phillip Remaker recalls: When I was at the University of Pennsylvania in 1989, some sales folks from NeXT did a demo of the NeXT Cube to some students at the Distributed Systems Lab. I noted on their business cards that NeXT email addresses were of the form firtname_lastname@next.com. On a lark, I shot off a note to Steve_Jobs@next.com asking if he read his own email and expressing my fanboy sentiments.
Phil:
Yes, I do have an Internet address. Please help me by not spreading this fact around indiscriminately....
Thanks for the feedback.
Im glad you like our little machine.
Take care,
Steve Jobs.
Jobs goes to the repair store just like everyone else.
Andrew Gerber-Duffy remembers: I was in the Sony Style store at the Stanford Mall. I cant remember what it was I was buying.
As I was waiting in the checkout line, I realized that Steve was 2 people ahead of me. He was wearing his usual black turtleneck and faded blue jeans. He was holding a projector.
"So Id like to get this repaired," he said to the obviously bored cashier.
To my surprise, the man at the counter seemed totally oblivious to his identity.
"Okay," he responded, "what name do you want it under for pickup?"
"Just put it under Steve," he said.
The day Jobs explained why he improved the cafeteria food at Apple.
Gavin Cook worked at one of Apples biggest clients. At a formal meeting, he asked: "Hi Steve, So how did changing your company cafeteria effect the company culture?"
... and with that Steve was off...
"It.. It, had nothing to do with company culture! The stuff they were feeding us was slop!"
"And you know hardly any one was eating here, and when they go off campus they dont go for an hour, they are gone for an hour and a half or two hours, So less work is getting done. And when they are out in a restaurant talking about their projects, people overhear things."
"So I called my friend who was an executive chef and asked him what it would take for him to come work here and fix it. He said he wanted a wood burning pizza oven and I said Done! So now our cafe staff are company employees and when the engineers have to work late we can have the cafe stay open. Now we have vegetarian options and more variety. With better food people stay on campus and interact with each other more."
The day Jobs was nearly killed in the parking lot at Apple.
Anonymous: I may or may not have been a passenger in a car that may or may not have nearly hit a certain person who may or may not have been Steve Jobs as he walked across the parking lot of an Apple Campus in California. He may or may not have held up his hand, winced, then smiled and waved as those of us who may or may not have been Apple employees in the car looked on in complete shock, too terrified to wave back. He may or may not have jogged out of harms way at that point, while we may or may not have just sat there, stunned. We may or may not have switched drivers for the rest of our training week out there.
This couple asked Jobs to settle a bet over how the Macintosh was named.
Bill Sheppards wife had long maintained the name came from a contest for school students: We approached Steve and asked if he could settle a marital dispute for us. Without any hint of a smile he responded "if I can have one of your children" (which didnt come across at all creepy, though I see as I write this that it could be interpreted that way). We offered the dog (he wasnt interested), then my wife told the story of the naming contest. Steve said that Apple had a large marketing department to do things like pick names for their computers, and it was absurd to think theyd leave that to fifth graders.
Data source: via BI (By Jim Edwards)
 |
| Mike Nudelman/BI |
I have been kicking myself forever since!!!!!!!!!
Jobs met this woman who was smoking at dinner and did not like it one bit.
William Matthies and five others had dinner with Jobs in the early 1980s in New York: Dinner was over and while we waited for desert, Ann lit up a cigarette (remember this was the early 80s in NYC), holding it away and blowing smoke away from the rest of us at the table. Steve, who was seated next to Ann, gave no indication that this bothered him. He simply went on talking animatedly as he had all dinner.
At one point Ann put her lit cigarette in an ashtray the opposite side of Steve. He never looked at it but must have seen her put it down because without so much as a glance toward her or the cigarette, without breaking from whatever topic he was currently holding forth on at that moment, he reached across her,picked the cigarette up from the ashtray, and dropped it in her half full water glass.
I can still see the stunned looks on everyones face except Steve who continued to educate the rest of us on...I have no idea.
The day Jobs argued at the checkout at Whole Foods
 |
| Justin Sullivan/Getty Images |
Here was a very wealthy, smart guy arguing with the cashier about what the correct change was for his purchase. He was demanding that he got another quarter ($0.25) for his change. This discussion went on for several minutes and held up the line so much that everyone behind him (including us) were getting annoyed.
The time Jobs got excited by Excel in 1985.
Randall Edwards met Jobs at an IT conference: I had to get back to work so I headed out of the hotel into a nearby hotel where my car was parked. I pressed the button for the elevator, the doors opened and there was ... Steve Jobs!
I told him how much I enjoyed his presentation and shook his hand. He asked me what I did and I told him I was an IT Consultant. He told me about this amazing software that Microsoft was working on called "Excel". It is going to be phenomenal and that I should check it out. I told him I would.
"Boy, what a dick," I remember thinking, but ...
 |
| Legend Toys |
For the next half an hour he went on to rant pretty much non-stop... about the arrogance of Apple (!!!), the quality of their products, and anything unsavory you could think of. There were a lot of you Apple people in there. I tried to break in and mention that we werent really related to Apple (except the demo was running on a Mac Powerbook) but there was no stopping him.
"Boy, what a dick," I remember thinking. It went on and on.
… Then he comes back in. I was sitting down. He gets in front of the whiteboard and starts drawing notes. For the next I-dont-know-how-long he mapped out precisely how the product could be rolled out, the strategy for taking it to market, how it should be positioned, what other parts would be needed to fill in the gaps, all the way down to the features that should be taken out or added. It was the most amazing, useful, spot-on, and entertaining display of product management erudition Id ever seen. He completely understood the product, the space, and what it could be used for.
The day Jobs visited a rival electronics store across the street from Apple in 2007
Mark Young remembers Jobs appearance at the Helio store in 2007, located in Palo Alto across street from the Apple Store. Jobs had poked his head in once and the store staff did not recognize him: Two weeks later, the same manager was inside the store giving a demo of the amazing Helio smartphone to some prospective customers when he was interrupted by someone at the door. It was the same guy in the black turtleneck and blue jeans. “You guys STILL just dont get it, do you???” the guy said in an elevated voice from the entrance of the store. Then before the manager could respond, the guy was gone again.
The manager was visibly annoyed and said to his customers “Who is this guy and who the hell does he think he is???”
“Thats the founder of Apple,” replied the customers.
This guys car broke down outside Jobs house.
 |
| AP |
... The car didn’t start. ... Steve said something like “piece of shit” as he got out, and walked back into the house. Classic Steve – he was right.
Jobs used this guys fan mail in an iPad product demo.
Chaitanya Pandit wrote jobs an email: I went home and before going to bed wrote a short email to Steve about how an iPad got a girl interested in me and almost forgot about it until. ... Days later, it was his WWDC keynote and I was following a few live blogs that night as I always do (I was GMT +5:30), then suddenly I saw something that was very familiar, it was my email that Steve displayed on the huge screen behind him. He said “It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!.” “So there’s proof.”
This guy got a customer service phone call from Jobs when his computer was broke.
 |
| Legend Toys |
Me: "Hello?"
Caller: "Hey Matt. This is Steve Jobs. I just wanted to let you know that I got your email and we are going to do everything we can to recover your missing hard drive.
Me: "Whoa... thank you!"
Caller: "Im going to pass you on to my assistant, and hes going to take care of you from here. Well get you taken care of. Hold."
Then the call was transferred to a guy named "Tim". Im still not sure what Tims last name was... is it even possible that it was Tim Cook? I dont know what Tims history is at Apple.
The day Jobs ate unrecognized at an Indian restaurant.
Anurag Wadehra was at the restaurant: So, it was with great amusement, we watched Steve raise his hand several times to attract the attention of the waiter, who summarily ignored him. As the only white guy in the restaurant, we thought he would be instantly recognized and served with special attention. Instead, he had the worst table in the house. A bored waiter passed plastic menu cards at his family without giving a second glance. Eventually, he did get served with the mass efficiency of an overworked staff. And, no one bothered him during his dinner either.
My wife and I observed in awe as Steve and his family enjoyed a quiet meal in the riotous, inexpensive place in the heart of Silicon Valley. It dawned on us that no one in the restaurant had recognized Steve in his low key attire and a stubble. At the end, when no one came to his table to present the check, Steve rose up, dropped a few cash notes on the table and walked out, as the server wiped his table.
Just then, the manager walked by, and I asked him, "Did you know that was Steve Jobs?". He smiled and gave me the Indian head shake - a cross between yes and no. To this day, I dont know what he meant.
The day Jobs met a recruiter for Sun Microsystems.
 |
| REUTERS |
"Well," I retorted, "You hired the ones Sun didnt want."
At that point, Steve cracked a big smile and exclaimed, "Touché!"
This man discovered Jobs was on email as early as 1989.
Phillip Remaker recalls: When I was at the University of Pennsylvania in 1989, some sales folks from NeXT did a demo of the NeXT Cube to some students at the Distributed Systems Lab. I noted on their business cards that NeXT email addresses were of the form firtname_lastname@next.com. On a lark, I shot off a note to Steve_Jobs@next.com asking if he read his own email and expressing my fanboy sentiments.
Phil:
Yes, I do have an Internet address. Please help me by not spreading this fact around indiscriminately....
Thanks for the feedback.
Im glad you like our little machine.
Take care,
Steve Jobs.
Jobs goes to the repair store just like everyone else.
Andrew Gerber-Duffy remembers: I was in the Sony Style store at the Stanford Mall. I cant remember what it was I was buying.
 |
| Simon & Schuster |
"So Id like to get this repaired," he said to the obviously bored cashier.
To my surprise, the man at the counter seemed totally oblivious to his identity.
"Okay," he responded, "what name do you want it under for pickup?"
"Just put it under Steve," he said.
The day Jobs explained why he improved the cafeteria food at Apple.
Gavin Cook worked at one of Apples biggest clients. At a formal meeting, he asked: "Hi Steve, So how did changing your company cafeteria effect the company culture?"
... and with that Steve was off...
"It.. It, had nothing to do with company culture! The stuff they were feeding us was slop!"
"And you know hardly any one was eating here, and when they go off campus they dont go for an hour, they are gone for an hour and a half or two hours, So less work is getting done. And when they are out in a restaurant talking about their projects, people overhear things."
"So I called my friend who was an executive chef and asked him what it would take for him to come work here and fix it. He said he wanted a wood burning pizza oven and I said Done! So now our cafe staff are company employees and when the engineers have to work late we can have the cafe stay open. Now we have vegetarian options and more variety. With better food people stay on campus and interact with each other more."
The day Jobs was nearly killed in the parking lot at Apple.
Anonymous: I may or may not have been a passenger in a car that may or may not have nearly hit a certain person who may or may not have been Steve Jobs as he walked across the parking lot of an Apple Campus in California. He may or may not have held up his hand, winced, then smiled and waved as those of us who may or may not have been Apple employees in the car looked on in complete shock, too terrified to wave back. He may or may not have jogged out of harms way at that point, while we may or may not have just sat there, stunned. We may or may not have switched drivers for the rest of our training week out there.This couple asked Jobs to settle a bet over how the Macintosh was named.
Bill Sheppards wife had long maintained the name came from a contest for school students: We approached Steve and asked if he could settle a marital dispute for us. Without any hint of a smile he responded "if I can have one of your children" (which didnt come across at all creepy, though I see as I write this that it could be interpreted that way). We offered the dog (he wasnt interested), then my wife told the story of the naming contest. Steve said that Apple had a large marketing department to do things like pick names for their computers, and it was absurd to think theyd leave that to fifth graders.
Data source: via BI (By Jim Edwards)
Wednesday, June 10, 2015
Supply Chain Sources Feed Speculation on Apples Display Plans for Future Devices
Apple is set to revamp the displays for the majority of its product lines within the next year, according to supply chain research done by NPD DisplaySearch (via CNET).
The new research corroborates an earlier some speculation on report that Apple is set to revamp its displays across multiple product lines and offers Apples plans rooted in the supply chain hints.
Based on supply chain research, we believe Apple is planning to revamp nearly all of the displays in its products over the next year. This would indicate that Apple, once again, intends to count on display technology for new product innovation. We can speculate about Apple’s new products as follows:
DisplaySearch speculates that Apple may launch both a 4.7-inch and a 5.7-inch iPhone next year, roughly in line with a Wall Street Journal report from September claiming Apple has been experimenting with iPhone models carrying displays of 4.8 inches to 6 inches, perhaps for a 2014 release.
DisplaySearchs report also covers the slimmer-bezeled iPad and Retina iPad mini, which will reportedly be unveiled on October 22. Unsurprisingly, the report indicates that both displays will carry the same 2048 x 1536 resolution as the current full-size iPad. DisplaySearch also suggests that a 12.9-inch iPad is set for debut next year, in line with the Wall Street Journals report that Apple is looking at larger iPad models.
The MacBook Air, which is unlikely to get an update at Apples October 22 event, is likely to see a new 12-inch Retina Display model launch next year, according to DisplaySearchs findings. This new low-power MacBook Air would likely feature a 2304 x 1440 display, although this would be the usable screen real estate at a non-Retina equivalent of just 1152 x 720, lower than that of the current 11-inch MacBook Air. Users would, however, be able to opt for higher-resolution non-Retina settings as seen on the Retina MacBook Pro. Mac display upgrade rumors also fall in line with earlier reports that Apple is set to move to IGZO displays, which allow for higher-resolution displays with lower power consumption.
DisplaySearch also claims there will be two Apple-branded 4Kx2K television sets in 55- and 65-inch sizes, feeding longstanding rumors of an Apple television set project that has yet to come to fruition. Finally, the report claims that 1.3- and 1.6-inch iWatch models could debut in late 2014 with flexible 320 x 320 AMOLED displays. This, too, falls in line with earlier rumors claiming Apple is set to adopt AMOLED display for its smart watch device.
The first of these rumored devices with all new displays is reportedly set for an unveiling at an iPad-centric event on October 22. Apple has yet to officially confirm the event, but should send out media invitations roughly one week ahead of time.
Data source: via MacRumors (By Husain Sumra)
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